Tim Armstrong Marketing · Mortgage Authority Websites

Your market. Your website.
Your authority.

We build mortgage and real estate authority websites designed to rank in local search, get cited by AI engines, and build long-term organic visibility for your market. No templates. One client per market.

See the mortgage SEO case study: 200 to 700+ monthly clicks →
Step 1 — Your foundation

Complete mortgage authority website

Every engagement starts here. We build your custom mortgage website — fully loaded with the pages your borrowers are actually searching for, structured for AI engines, and optimized to rank in your local market.
One-time setup fee

Complete Mortgage Authority Website

A professionally built, fully custom mortgage website for your market. Not a template — every page is written and structured for your city, your loan products, and your borrowers. Includes AI crawler configuration and local keyword targeting from day one.
$1,800
one-time · due at signing

Core loan products

  • VA Loans
  • FHA Loans
  • Conventional Loans
  • USDA Loans
  • Jumbo Loans

Buyer intent pages

  • First-Time Homebuyer Programs
  • Low Down Payment Loans
  • FHA 203(k) Rehab Loans
  • Construction Loans

Investment & non-QM

  • DSCR Loans
  • Bank Statement Program
  • Investment Property Loans

Refinance options

  • Rate & Term Refinance
  • Cash-Out Refinance
  • Second Mortgage / HELOC
  • VA Streamline (IRRRL)
Mobile-first, fast-loading design AI crawler (llms.txt) configuration Local keyword targeting built in You own everything — always
Step 2 — Choose your plan

Monthly authority plans

Your website is the foundation. Monthly authority actions are what keep it growing, technically sound, and relevant to your market over time.
Foundation

Authority base

For keeping the site active, technically sound, and moving forward.
$500
/mo
+ $1,800 setup fee
What's included
  • ✓2 monthly authority actions
  • ✓Monthly performance snapshot
  • ✓FAQ and structured content improvements
  • ✓Hosting and technical upkeep
  • ✓Basic internal linking improvements
Best for a single-market business that wants a clean SEO foundation, technical upkeep, and steady monthly improvements without a heavier growth push.
Most popular

Authority growth

For consistent SEO and local authority growth.
$1,000
/mo
+ $1,800 setup fee
What's included
  • ✓4 monthly authority actions
  • ✓2 email progress updates per month
  • ✓1 monthly 30-minute strategy call
  • ✓Search Console and ranking review
  • ✓Search visibility review and ranking assessment
  • ✓Hosting and technical upkeep
Best for mortgage and real estate businesses that want ongoing content growth, local search visibility, and regular strategic direction.
Multi-market

Authority expansion

For expanding into another local territory without rebuilding the entire system from scratch.
$850
/mo per market
+ $1,000 setup per market
Per additional market
  • ✓4 monthly market authority actions
  • ✓Market-specific content growth
  • ✓Market reporting included in the main report
  • ✓Included in the existing monthly strategy call
  • ✓Requires active Authority growth plan
Best for companies adding a second city, county, region, or niche market.
One client per market. Your territory is exclusive.
We only work with one mortgage professional per market. A market is a city — not an MSA or a state. When your city is taken, it's taken. You own your site and all published content regardless of which plan you're on.
Scope clarity

What counts as an authority action?

Authority actions are the larger monthly deliverables that move the site's SEO and content forward each month.

An authority action may include one of the following:

  • A new SEO page
  • A new blog article
  • A major rewrite or refresh of an existing page
  • A local market content update
  • A loan program content update
  • A substantial internal linking or content structure improvement
Add-ons

Add-ons and campaign support

Need something outside your monthly plan? The items below are available as standalone orders or recurring add-ons. Add-on pricing starts at the amounts shown. Final pricing depends on scope, complexity, content requirements, tracking needs, integrations, and turnaround time.

One-time and project work

Additional SEO page or blog article

One additional authority action beyond your monthly allocation. Fully written, structured, and published. Final price depends on length, research needs, and complexity.
Starting at
$250

Additional loan product page

Add a loan type not in your original build. Specialty programs, niche products, or new offerings as your business grows.
Starting at
$250

Custom campaign landing page

A focused landing page built around a specific mortgage campaign, loan program, market, or borrower intent. Best for promoting one clear message with one clear call-to-action. Final price depends on content requirements and complexity.
Starting at
$350

Loan officer bio or team member page

Add or update an individual LO profile. NMLS display, headshot, trust signals, and contact CTA.
Starting at
$125

Google Business Profile setup

Full GBP build-out: category selection, service areas, Q&A seeding, and photo optimization. One-time standalone service. Does not include ongoing post management.
 
$400

Lead generation chatbot setup

A simple website chatbot setup designed to help answer common questions, guide visitors, and capture lead information. Final scope and pricing are confirmed after consultation.
Starting at
$500

Facebook Messenger bot setup

I build and configure a Facebook Messenger automation inside your ManyChat account. Client must create and maintain their own ManyChat Pro account connected to their Facebook Business Page. Messenger only. No Instagram automation. I do not manage your ManyChat subscription or billing. Exact scope and pricing confirmed during consultation.
Starting at
$500
ManyChat Pro account required
Lead generation chatbot and Facebook Messenger bot services require a consultation to confirm scope and pricing. Starting prices shown do not imply fixed pricing for all situations.

Google Business Profile content repurposing

We repurpose content created for your website into visibility assets for your Google Business Profile. These posts are designed to support local visibility, reinforce your authority, and keep your Google Business Profile active with helpful mortgage-related content.

Authority base GBP posts
$100/mo
  • 2 Google Business Profile posts per month
Authority growth GBP posts
$200/mo
  • 4 Google Business Profile posts per month
Note: Google Business Profile posts make great social media posts and Instagram posts. Posts and images can also be emailed to you each month so you can maximize the value of this service across every channel you use.
What's not included

What is not included in the monthly authority plans?

The monthly authority plans are growth retainers, not unlimited development or marketing operations retainers.

The base plans do not include Google Business Profile post management, social media management, email campaign setup or sending, unlimited page requests, paid ad management, SMS/email automation sequences, custom dashboards, or large batches of Realtor/listing pages.

Advanced CRM setup, complex funnel logic, server-side tracking, Meta Conversions API, paid ads management, and custom software development are outside the scope of my standard website and SEO services.

When a request is outside the monthly allocation, we can handle it one of three ways:

  1. Swap it with another planned authority action for the month.
  2. Queue it for the following month.
  3. Quote it separately as an add-on or project.
Platform strategy

Best-fit platform strategy

The website is the owned authority layer: fast, well-structured, search-optimized, and built for long-term organic growth. My work is focused on building and maintaining that layer well.

CRM systems, email platforms, and other follow-up tools your company already uses can sit alongside the website. The goal is not to replace those tools or duplicate their functions. The goal is to build a strong owned web presence that attracts, educates, and converts borrowers through search and local visibility.

Ownership

Who owns what

Clients retain ownership of
  • The delivered website codebase
  • Published written content created for your business
  • GitHub repository access
  • Cloudflare access
  • Analytics and Search Console access when those accounts are set up under the client's ownership

Subject to the specific terms of the agreement and any third-party tools used. Tim Armstrong Marketing does not manage third-party subscriptions or platform billing on your behalf.

Tim Armstrong Marketing retains ownership of
  • Proprietary workflows and internal templates
  • Prompts and working processes
  • Unpublished drafts and working files
  • Any items not otherwise agreed to in writing
Compliance

Compliance review

Mortgage content is written in a compliance-aware way based on mortgage industry experience, but Tim Armstrong Marketing does not provide legal or compliance approval. Mortgage content, loan program claims, payment examples, rate examples, down payment assistance details, and similar content should be reviewed and approved by your company or compliance department before publishing.

If compliance review changes the direction of already-approved content, substantial rewrites may count toward the monthly authority allocation or be quoted separately.

Get started
Want to build a faster, cleaner authority website for your mortgage or real estate market?
Request a market review and I'll help you identify the best starting point.
Request a market review Ask about authority growth
Questions

Frequently asked questions

The minimum commitment is 6 months. After that you're month-to-month and can cancel with 30 days written notice. SEO takes time -- 6 months gives the work a fair runway to show results before either of us makes a decision.
No. The setup fee covers the build of your website and is due at signing. Once work begins it is non-refundable. The monthly retainer begins in month one alongside the build.
Yes, any time and with no penalty. Most clients start on Authority base or Growth and upgrade once they see rankings moving. Just let us know and the new plan starts the following month.
You own the delivered website codebase, all published written content created for your business, your GitHub repository, your Cloudflare account, and your analytics and Search Console access when those are set up under your ownership. If you cancel for any reason, your complete website is delivered to you as a GitHub repository within 48 hours, ready to host anywhere you choose. Tim Armstrong Marketing retains ownership of proprietary workflows, internal templates, prompts, unpublished drafts, and working files unless otherwise agreed in writing. Ownership is subject to the specific terms of the agreement and any third-party tools used.
Hosting is included in your monthly plan at no extra charge. Your site runs on Cloudflare Pages -- enterprise-grade infrastructure that is fast, secure, and built for performance. If your site ever requires large file delivery or video streaming, Cloudflare may push those use cases toward their paid media products. We will flag this proactively if it becomes relevant.
Yes. We only work with one mortgage professional per market. A market is a city — not an MSA or a state. Once your city is claimed, it is off the table for anyone else. Markets are filled on a first-come basis and we do not make exceptions.
Every new client gets a full rebuild on Astro -- a modern static site framework that is faster to load, easier to manage, and built to rank. If you are coming from an existing site, we migrate your content and structure over to Astro as part of the build. It is normal to experience temporary traffic fluctuations in the first few months after moving to a new platform. Tim Armstrong Marketing is not liable for any traffic losses that may occur during or following a site migration.
Authority expansion is an add-on for active Authority growth clients only. Each additional market gets its own setup fee, 4 monthly market authority actions, market-specific content, and is covered alongside your primary market in your existing monthly strategy call. You are not starting a new engagement -- you are extending your current one into a new geography at a lower rate than starting fresh.
An authority action is one of the larger monthly deliverables that moves the site forward. It may be a new SEO page, a new blog article, a major rewrite or refresh of an existing page, a local market content update, a loan program content update, or a substantial internal linking or content structure improvement. Minor updates such as small FAQ edits, light copy edits, small internal link fixes, or simple content corrections may be handled as part of normal upkeep when reasonable and are not counted as authority actions.
The monthly authority plans are growth retainers, not unlimited development retainers. Items outside the plans include paid ad management, advanced CRM setup, complex funnel logic, Meta Conversions API, server-side tracking, SMS/email automation sequences, large batches of Realtor or listing pages, and custom software development. These are outside the scope of my standard website and SEO services and cannot be handled within the monthly retainer.
Additional markets require an active Authority growth plan. If Growth is canceled, expansion market work pauses unless one market is converted to Authority starter. Starter supports one focused market only. Published content remains yours, but ongoing work, reporting, and strategy depend on the active plan.

Mortgage SEO case study — anonymous Gulf Coast broker

200 to 700+ monthly organic clicks. No paid ads.

A Gulf Coast mortgage broker replaced paid lead sources with organic search using local service pages, borrower-intent content, and Answer Engine Optimization. The site grew from roughly 200 monthly Google Search clicks to 700+, with the fastest growth coming after the site crossed 350 clicks. No ad spend. The 554 organic clicks in one 30-day window carried an estimated $6,925 in traffic value at a $12.50 blended mortgage CPC.

Read the Full Case Study Answer Engine Optimization

200 → 700+

Monthly Google Search clicks, built entirely through organic SEO

$6,925

Estimated monthly traffic value at a $12.50 blended mortgage CPC

$0

Ad spend to generate these visits. Every click is earned, not bought.